{"product_id":"samsung-77-inch-class-oled-s90f-4k-samsung-vision-ai-smart-tv-2025","title":"Samsung 77 Inch Class OLED S90F 4K Samsung Vision AI Smart TV 2025","description":"\u003ch2\u003eBuy the Samsung 77 Inch OLED S90F 4K Smart TV in UAE\u003c\/h2\u003e\n\u003cp\u003eDiscover unbeatable TV deals at Shams Al Sahil, your one-stop shop for top brands at the best prices in the UAE.\u003c\/p\u003e\n\n\u003cp\u003eThe Samsung 77S90F is a 77-inch OLED 4K Smart TV from Samsung's 2025 S90F series, bringing genuine self-illuminating OLED picture quality to a large-screen home theater setup. Powered by the NQ4 AI Gen3 Processor with 128 neural networks, it delivers 4K AI Upscaling Pro alongside OLED HDR+ for deep contrast and Pantone Validated color accuracy. With Motion Xcelerator 144Hz for smooth gaming and sports, plus Dolby Atmos audio support, it's built for both cinematic viewing and responsive gameplay.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e77-Inch OLED Display:\u003c\/strong\u003e Self-illuminating pixels deliver deep blacks, clean whites, and a full range of lively, accurate colors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNQ4 AI Gen3 Processor:\u003c\/strong\u003e Samsung's fastest 4K processor, powered by 128 neural networks for AI-enhanced picture and sound.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K AI Upscaling Pro:\u003c\/strong\u003e Upscales lower-resolution content to sharp, smooth 4K quality using AI processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED HDR+:\u003c\/strong\u003e Delivers powerful brightness and deeper contrast, revealing nuanced detail in every scene.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePantone Validated Color:\u003c\/strong\u003e Independently verified color accuracy for a true-to-life picture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotion Xcelerator 144Hz:\u003c\/strong\u003e Ultra-smooth motion clarity for sports and gaming with minimal lag or blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal Depth Enhancer:\u003c\/strong\u003e Increases contrast between foreground and background objects, mimicking how the human eye processes depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQ-Symphony Audio:\u003c\/strong\u003e Syncs TV and compatible Samsung soundbar speakers to play together for a more powerful, orchestrated sound experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDisplay \u0026amp; Picture Quality\u003c\/h3\u003e\n\u003cp\u003eThe 77S90F uses a self-illuminating OLED panel that delivers deep blacks, clean whites, and rich color accuracy without relying on a backlight. OLED HDR+ adds powerful brightness and deeper contrast for more nuanced scene detail, while the NQ4 AI Gen3 Processor dynamically tone maps HDR10+ content for optimal contrast in every scene.\u003c\/p\u003e\n\n\u003ch3\u003eSmart Features \u0026amp; Software\u003c\/h3\u003e\n\u003cp\u003eRunning on Samsung's Tizen-based One UI platform, the 77S90F offers access to thousands of streaming apps and channels. The AI processor detects content genre changes, such as switching to a sports game, and automatically re-optimizes picture settings to match.\u003c\/p\u003e\n\n\u003ch3\u003eGaming Features\u003c\/h3\u003e\n\u003cp\u003eMotion Xcelerator 144Hz keeps fast-motion content smooth with minimal lag or blur, and with dynamic refresh technology, the TV supports VRR gaming up to 4K 144Hz, providing strong performance for demanding games alongside console and PC play.\u003c\/p\u003e\n\n\u003ch3\u003eSound\u003c\/h3\u003e\n\u003cp\u003eThe 77S90F supports Dolby Atmos for immersive, object-based audio, along with Q-Symphony, which allows the TV's built-in speakers and a compatible Samsung soundbar to play together simultaneously rather than muting one or the other, for a fuller, more orchestrated sound experience.\u003c\/p\u003e\n\n\u003ch3\u003eBest Uses\u003c\/h3\u003e\n\u003cp\u003eThis TV suits home theaters and large living rooms where genuine OLED picture quality, deep contrast, and accurate color are priorities, appealing to both movie enthusiasts and gamers who want a large-format premium display.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy the Samsung 77S90F?\u003c\/h3\u003e\n\u003cp\u003eThe 77S90F combines true self-illuminating OLED picture quality, Samsung's fastest 4K AI processor, and strong gaming performance in a large 77-inch screen, making it a compelling choice for buyers who want premium OLED performance at a big-screen size.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Samsung\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e 77S90F\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeries:\u003c\/strong\u003e OLED S90F\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e OLED 4K Smart TV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel Year:\u003c\/strong\u003e 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 77 Inch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 4K UHD, 3840 x 2160\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanel Type:\u003c\/strong\u003e Self-Illuminating OLED\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e NQ4 AI Gen3 Processor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR:\u003c\/strong\u003e OLED HDR+, HDR10+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e Motion Xcelerator 144Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e Dolby Atmos, Q-Symphony, Object Tracking Sound Lite\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperating System:\u003c\/strong\u003e Tizen (One UI)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoice Assistant:\u003c\/strong\u003e Alexa Built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What makes the 77S90F's OLED different from LED or QLED TVs?\u003c\/strong\u003e\u003cbr\u003e\nA: OLED panels use self-illuminating pixels that don't require a backlight, delivering true blacks and precise color control pixel by pixel, unlike LED or QLED panels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the 77S90F good for gaming?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes, it supports Motion Xcelerator 144Hz and VRR gaming up to 4K 144Hz with a compatible PC graphics card, delivering smooth, low-lag performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does the 77S90F support Dolby Atmos?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes, it supports Dolby Atmos audio, and with Q-Symphony, it can play in sync with a compatible Samsung soundbar for enhanced sound.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What processor does the 77S90F use?\u003c\/strong\u003e\u003cbr\u003e\nA: It uses Samsung's NQ4 AI Gen3 Processor, powered by 128 neural networks for AI-enhanced picture and sound processing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat does \"excellent condition\" mean by SAS?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct is Unused.\u003c\/li\u003e\n\u003cli\u003eAll Accessories are included.\u003c\/li\u003e\n\u003cli\u003e1 Year Store warranty. (For complete peace of mind)\u003c\/li\u003e\n\u003cli\u003e15-Day Return Policy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Samsung","offers":[{"title":"Excellent","offer_id":51555204038971,"sku":"77S90F","price":8399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/7185\/1579\/files\/710EIlVv76L._AC_SL1500.jpg?v=1786707585","url":"https:\/\/www.shamsalsahil.com\/ar\/products\/samsung-77-inch-class-oled-s90f-4k-samsung-vision-ai-smart-tv-2025","provider":"Shams Al Sahil","version":"1.0","type":"link"}