Buy the Samsung 77 Inch OLED S90F 4K Smart TV in UAE

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The Samsung 77S90F is a 77-inch OLED 4K Smart TV from Samsung's 2025 S90F series, bringing genuine self-illuminating OLED picture quality to a large-screen home theater setup. Powered by the NQ4 AI Gen3 Processor with 128 neural networks, it delivers 4K AI Upscaling Pro alongside OLED HDR+ for deep contrast and Pantone Validated color accuracy. With Motion Xcelerator 144Hz for smooth gaming and sports, plus Dolby Atmos audio support, it's built for both cinematic viewing and responsive gameplay.

Key Features

• 77-Inch OLED Display: Self-illuminating pixels deliver deep blacks, clean whites, and a full range of lively, accurate colors.
• NQ4 AI Gen3 Processor: Samsung's fastest 4K processor, powered by 128 neural networks for AI-enhanced picture and sound.
• 4K AI Upscaling Pro: Upscales lower-resolution content to sharp, smooth 4K quality using AI processing.
• OLED HDR+: Delivers powerful brightness and deeper contrast, revealing nuanced detail in every scene.
• Pantone Validated Color: Independently verified color accuracy for a true-to-life picture.
• Motion Xcelerator 144Hz: Ultra-smooth motion clarity for sports and gaming with minimal lag or blur.
• Real Depth Enhancer: Increases contrast between foreground and background objects, mimicking how the human eye processes depth.
• Q-Symphony Audio: Syncs TV and compatible Samsung soundbar speakers to play together for a more powerful, orchestrated sound experience.

Display & Picture Quality

The 77S90F uses a self-illuminating OLED panel that delivers deep blacks, clean whites, and rich color accuracy without relying on a backlight. OLED HDR+ adds powerful brightness and deeper contrast for more nuanced scene detail, while the NQ4 AI Gen3 Processor dynamically tone maps HDR10+ content for optimal contrast in every scene.

Smart Features & Software

Running on Samsung's Tizen-based One UI platform, the 77S90F offers access to thousands of streaming apps and channels. The AI processor detects content genre changes, such as switching to a sports game, and automatically re-optimizes picture settings to match.

Gaming Features

Motion Xcelerator 144Hz keeps fast-motion content smooth with minimal lag or blur, and with dynamic refresh technology, the TV supports VRR gaming up to 4K 144Hz, providing strong performance for demanding games alongside console and PC play.

Sound

The 77S90F supports Dolby Atmos for immersive, object-based audio, along with Q-Symphony, which allows the TV's built-in speakers and a compatible Samsung soundbar to play together simultaneously rather than muting one or the other, for a fuller, more orchestrated sound experience.

Best Uses

This TV suits home theaters and large living rooms where genuine OLED picture quality, deep contrast, and accurate color are priorities, appealing to both movie enthusiasts and gamers who want a large-format premium display.

Why Buy the Samsung 77S90F?

The 77S90F combines true self-illuminating OLED picture quality, Samsung's fastest 4K AI processor, and strong gaming performance in a large 77-inch screen, making it a compelling choice for buyers who want premium OLED performance at a big-screen size.

Product Specifications

• Brand: Samsung
• Model: 77S90F
• Series: OLED S90F
• Product Type: OLED 4K Smart TV
• Model Year: 2025
• Screen Size: 77 Inch
• Resolution: 4K UHD, 3840 x 2160
• Panel Type: Self-Illuminating OLED
• Processor: NQ4 AI Gen3 Processor
• HDR: OLED HDR+, HDR10+
• Refresh Rate: Motion Xcelerator 144Hz
• Audio: Dolby Atmos, Q-Symphony, Object Tracking Sound Lite
• Operating System: Tizen (One UI)
• Voice Assistant: Alexa Built-in

Frequently Asked Questions

Q: What makes the 77S90F's OLED different from LED or QLED TVs?
A: OLED panels use self-illuminating pixels that don't require a backlight, delivering true blacks and precise color control pixel by pixel, unlike LED or QLED panels.

Q: Is the 77S90F good for gaming?
A: Yes, it supports Motion Xcelerator 144Hz and VRR gaming up to 4K 144Hz with a compatible PC graphics card, delivering smooth, low-lag performance.

Q: Does the 77S90F support Dolby Atmos?
A: Yes, it supports Dolby Atmos audio, and with Q-Symphony, it can play in sync with a compatible Samsung soundbar for enhanced sound.

Q: What processor does the 77S90F use?
A: It uses Samsung's NQ4 AI Gen3 Processor, powered by 128 neural networks for AI-enhanced picture and sound processing.

What does "excellent condition" mean by SAS?

• Product is Unused.
• All Accessories are included.
• 1 Year Store warranty. (For complete peace of mind)
• 15-Day Return Policy.